Sephora

The Projects

Creating social media and influencer content that spoke to the brand’s major promotions, loyalty program, and ease-and-convenience services to drive awareness and consideration for these key business priorities and educate clients on products offered, as well as various services like Same-Day Delivery, Buy Online, Pick Up In Store, and in-store makeover services.

The Solution

Leveraging performance insights and social media trends, I created a social-first branding strategy for each of Sephora’s promotions and customer-facing programs and services, using creative storytelling, creators, and trusted founders to educate clients on select offerings and use beauty product and category education to drive conversion.

The Results

Video views, impressions, and engagements met or exceeded benchmarks, correlating with strong revenue performance per promo; additionally, Sephora saw a lift in customers joining its loyalty program and broader awareness of the breadth of its services.