For the past 10+ years I’ve worked with brands in beauty, e-commerce, fashion, and tech, telling thousands of brand and product stories through my proprietary blend of data analytics, trend insights and forecasting, a vast and deep knowledge of products, breaking down complex topics, and an instinctive knack for speaking to and teaching customers and audiences across a variety of categories. And also, a dash of coffee.

I have an MFA in Professional Writing, read and speak intermediate French, and am currently working towards cosmetic science and ingredients certification to put my money where my mouth (a.k.a. knowledge) is.

Some fun facts about me:

• The first beauty product I ever bought was Lip Smackers

• I was the voice of Sephora in their social media comments, answering product questions from 2018–2025

• I always have at least eleven sunscreens at home at all times

• I can shade match people to foundation with 90% accuracy digitally via photos, and my track record in person is 100%

• My favorite skincare ingredient is glycerin

• My deepest lore is that I was once a background character voice in Pokemon