Stellari

The Project

STELLARI, an LA-based start-up fashion brand,  had decided to push back the launch of their initial sustainable fashion line and pivot towards sales of their lyocell-based face masks as well as drive masking education at the height of the COVID pandemic, called #MaskUp

The Solution

With a limited budget, I developed organic and paid social content using infographic storytelling, mixing beautiful lifestyle imagery with masking education, mask benefits, sustainability education, and awareness of lyocell, product reusability, and overall benefits.

The Results

35 social media posts on Instagram and Facebook, with engagement rates up to 32% during the < 12-month run of the MaskUp campaign, as well as increased awareness for this nascent brand and its masks.