Specialties & Skills

• Content strategies that drive growth, engagement, and positive customer sentiment

• Copywriting that delivers a clear, engaging message to your audience and strikes the right tone

• SEO optimization strategies for editorial copy, social media, and YouTube

• Brand marketing strategies that range from reviewing brand design and editorial guidelines, providing valuable insights on promotional plans and integrated campaigns across all channels

• Competitive and industry trends research

• External communications planning for brand crises and PR issues

• Experienced in MS Office, MS Outlook, Google Suite, Khoros, Talkwalker, ListenFirst, Dash Hudson, Sprinklr, Sprout Social, Workfront, Smartsheets, Box, Later, Facebook, Instagram, Twitter, YouTube, TikTok, Pinterest, Snapchat, Bandcamp

Experience

Marketing Manager, Social Media February 2018-Present | Sephora

Copywriter & Content Strategy March 2020 - May 2020 | Client: Stellari

Copywriter & Content Strategy September 2019 - November 2019 | Client: Charivari & Co.

Digital Marketing Manager June 2016 - February 2018 | Client: eBay

Trend Page Editor February 2015 - June 2016 | Client: eBay

Website Copywriter June 2014 | Client: Riverview Systems Group, Inc.

Social Media Manager May 2012 - May 2014 | Anime Boston

Associations

Association of National Advertisers, ‘19 | Member

Education

Western Connecticut State University, ‘13 | M.F.A. , Creative & Professional Writing

Western Connecticut State University, ‘07 | B.A. Fine Arts