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      <image:caption>Sephora Savings Event holiday 2025. Work I conceptualized and briefed in as part of a creator partnership with Stoop and the City.</image:caption>
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      <image:caption>Sephora Summer Deals 2025. Creative strategy by me, in partnership with in-house Art Director for execution.</image:caption>
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      <image:caption>Sephora Beauty Insider Birthday Gifts program. Creative strategy by me, in partnership with in-house artist and video team to execute.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sephora Summer Deals 2025. Creative strategy by me, in partnership with in-house Art Director for execution.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sephora Savings Event spring 2026. Creative strategy by me in partnership with Andr3w Wave.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sephora in-store ColorIQ shade matching awareness. Creative strategy by me, shot in partnership with Sephora Squad creators.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sephora Savings Event 2025. Creative strategy by me, executed in partnership with in-house artists.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Stellari Inc 2021 #MaskUp Campaign. Social content strategy by me.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sephora Threads evergreen humor. Creative strategy by me, in partnership with in-house Art Director for execution.</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Sephora Savings Event 2024. Creative strategy by me, in partnership with external artist creator.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sephora Savings Event 2024. Creative strategy by me, in partnership with in-house Art Director for execution.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Stellari Inc 2022 lyocell awareness. Content strategy and copy by me.</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Stellari Inc @MaskUp campaign 2021, copy and creative stategy by me.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b737411a2772c18c834c64e/1590445351375-Q4QDH3EOPGY6W3J7C3Z8/charivari2.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Charivari &amp; Co. 2019. Content strategy by me.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b737411a2772c18c834c64e/1590445299921-EYOM8M7M5CVOR6PDOA3V/charivari3.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Charivari &amp; Co. 2019. Content strategy by me.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b737411a2772c18c834c64e/1590445147648-UOLWLDZE6047AY0YOSN2/charivari-bride.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Charivari &amp; Co. 2019. Content strategy by me.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Riverview Systems Group 2017. Website rebranding and editorial overhaul.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sephora Diwali, 2020. Creative strategy by me, in partnership with Creative leadership team in-house.</image:caption>
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    <lastmod>2023-08-12</lastmod>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b737411a2772c18c834c64e/2d0425ff-b54c-4804-a717-7473b0243817/lagallocopywriting.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b737411a2772c18c834c64e/1647984393002-N9XPQWGPCQZD4G157LSR/unsplash-image-y02jEX_B0O0.jpg</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2019-11-12</lastmod>
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    <lastmod>2023-08-20</lastmod>
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      <image:title>Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Production - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Production - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sephora</image:title>
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      <image:title>Sephora</image:title>
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      <image:title>Sephora</image:title>
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      <image:title>Sephora</image:title>
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    <lastmod>2023-04-19</lastmod>
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